Salento, located at the southern tip of Puglia, is a land rich in traditions, culture, and above all, wine excellence. Famous for producing some of the best wines in Italy, Salento offers a unique experience for wine lovers: a wine tasting tour immersed in local vineyards and wineries.
Imagine strolling through rows of centuries-old vines, savoring a glass of Primitivo or Negroamaro directly from the producer, and discovering the secrets of winemaking passed down through generations. A wine tasting tour in Salento is not only a delight for the palate but also a cultural journey into the roots and passion that define this land.
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Why Go on a Wine Tasting Tour in Salento?
1. Discover the Wine Excellences of Salento
Salento is one of the most renowned wine regions in Italy, thanks to its unique combination of climate, soil, and tradition. Taking part in a wine tasting tour allows you to dive into the heart of local wine production and discover how some of the world’s most appreciated wines are born.
Primitivo and Negroamaro: The emblematic grape varieties of Salento are the highlight of the tastings, offering intense, full-bodied flavors with notes of ripe red fruit and spices.
White and Rosé Wines: Besides reds, Salento offers a selection of fresh white wines and elegant rosés, perfect for hot summer days.
Traditional Production Method: During the tour, you’ll witness all the stages of winemaking, from grape harvesting to fermentation and aging in oak barrels.

2. Visit Historic and Modern Wineries
A wine tour in Salento gives you the chance to explore historic wineries, some of which date back hundreds of years, and discover modern winemaking technologies.
Family-Owned Wineries: Many local producers have been running their businesses for generations, keeping traditions and artisanal production methods alive.
Exclusive Tastings: In many wineries, tastings are accompanied by detailed explanations of the production methods and the organoleptic characteristics of each wine.
Enchanting Settings: Whether you're visiting a winery with Lecce stone vaults or a modern structure surrounded by vineyards, the atmosphere is always intimate and authentic.
👉 Discover the best wineries in Salento for an unforgettable experience.
3. Pairings with Local Traditional Products
A wine tasting experience isn’t complete without the perfect food pairing. Wine tasting tours in Salento often include the opportunity to enjoy local traditional products.
Cured Meats and Meats: Capocollo di Martina Franca, Parma ham, and local salami pair perfectly with the full-bodied reds of Salento.
Salumi e Carni: Capocollo di Martina Franca, prosciutto di Parma e salame locale si sposano perfettamente con i rossi corposi del Salento.
Olive Oil and Homemade Bread: Bruschetta topped with local extra virgin olive oil and sweet cherry tomatoes enhances the freshness of white and rosé wines.
“A glass of Negroamaro paired with a slice of crunchy bread topped with olive oil and freshly picked cherry tomatoes is the perfect symbol of Salento cuisine.”
Types of Wine Tasting Tours Available
Private and Custom Tours
For an exclusive experience, you can book a private tour, allowing you to visit the wineries in complete peace and receive personalized treatment.
Guided tour led by an expert sommelier
Tasting of rare wines and special reserves
Option to customize the itinerary and the number of wineries visited
Group Tours
Group tours offer a more sociable experience, perfect for those who want to meet other wine lovers and share moments of connection.
More affordable prices
Relaxed and informal atmosphere
Tasting of a selection of wines representative of the region
Vineyard Experiences
Some wineries offer the chance to enjoy an immersive experience by taking part in the grape harvest and witnessing the grape pressing.
“Harvesting a cluster of ripe grapes directly from the vine and watching it transform into a glass of wine is a unique and unrepeatable experience.”
How Much Does a Wine Tasting Tour in Salento Cost?
The cost of a wine tasting tour in Salento varies depending on several factors:
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Group tour: starting from €50 to €70 per person
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Private tour: from €80 to €150 per person, depending on the number of wineries visited and the quality of the wines tasted
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Vineyard experiences: between €100 and €200 per person, including grape harvest activities and reserve wine tastings

Frequently Asked Questions
Are wine tasting tours available year-round?
Yes, many wineries offer wine tasting tours year-round, but the best periods are spring and autumn, when the harvest is underway.
In which areas of Salento can you do wine tasting tours?
Wine tasting tours are available in various areas of Salento, including Ugento, Gallipoli, Torre Pali, Lido Marini, Pescoluse, Torre Vado, San Gregorio, and Santa Maria di Leuca.
Is it possible to purchase wines directly from the winery?
Yes, most wineries offer the opportunity to purchase bottles directly on-site.
How long does a wine tasting tour last?
A tour generally lasts between 1.5 and 3 hours, depending on the number of wines tasted and the type of visit chosen.
Conclusion: A Journey into the Heart of Salento Wine
A wine tasting tour in Salento is more than just a wine experience: it’s a journey to discover the traditions, flavors, and stories that make this land unique.